The Leadership Riptide and How to Escape
The new book by Tracey Swanepoel—Founder of THINKspiration.
» Available from Exclusive Books nationwide «
Part 1: Defining FutureCo
Chapter One: Replacing One Four-Letter Word With Another
Chapter Two: Trust Is A Must!
Chapter Three: What’s Love Got To Do With It?
Chapter Four: Strength To Strengths
Chapter Five: The Power Of Progress
Chapter Six: Time To Lead
Part 2: Creating FutureCo
Practice 1: Know Yourself
Practice 2: Know Your Audience
Practice 3: Find The Story In Your Message
Part 3: Escaping the Riptide. The Harmony Way
1. The Ides Of March
2. Listening Sessions, Cartoons And A Song
3. The Birth Of The Red Arrow And Brand Print
4. Enter Larry King – The Harmony Version, That Is!
5. An Internal Marketing Approach
6. The Harmony Visual Strategy Map
7. Bringing The News – In Person
8. Leadership Conferences: Singing, Storytelling And A Bit Of Tequila!
9. The Bid That Rocked A Nation
What they say
More than 10 000 new business books are published annually. Most are like movie re-runs, shameless regurgitations of old ideas. But hidden among them is a handful with exciting new insights. Sadly, these originals are often lost in the library of mediocrity. But every now and then one breaks through the clutter. You have one in your hands.
Tracey Swanepoel’s contribution is a business book actually worth reading. Partly because it adopts a fresh line of inquiry into one of the corporate sector’s most pressing problems. But mostly because she touches us by sharing of herself while leveraging experiences and an ever fertile mind through a talent for storytelling. The result is a page-turner which kept me riveted through to the last page. Another rarity in a world where 80% of readers don’t get past the first 20% of any book.
From a personal perspective, I’m delighted Tracey accepted the challenge to write down her thoughts on overcoming the widespread cancer of disengaged employees. She has had plenty of practice – unable to restrain herself to her inner circle of friends who, quite rationally, encouraged her to share them with the widest possible audience.
I was first introduced to the concept of staff engagement two decades back by my former colleague, Jerry Schuitema, a broadcaster who sermonized about changing the corporate mindset about deployable ‘bags of kilojoules’. That sparked an interest, which has grown over the years.
Tracey breaks new ground in this critical area, sharing practical examples of how supposedly unteachable people have absorbed seemingly complex concepts, reinforcing my long-held belief that one should never underestimate the intelligence of the common man, but overestimate his knowledge.
Her efforts will assist in narrowing the chasm between managers and those they lead; between the formally educated and those still learning.
As an editor, Tracey’s contributions to Biznews.com have always been warmly received. Word perfect, error-free yet highly readable, they reflect a consummate perfectionist. She has weaved those skills into this wonderful contribution in an overcrowded field. It deserves to be read by everyone entrusted with any responsibility for serving their fellows."
Alec Hogg - BizNews
“Anybody who is in a leadership position will agree that the challenge of ensuring a high level of employee engagement is indeed a formidable one. This is particularly true in South Africa due to the consequences of our political history and cultural diversity. Against this backdrop Tracey Swanepoel’s book can only be welcomed as it provides fresh and valuable perspectives on and insights into the art and science of effective leadership. In an entertaining and practical way she outlines the path to be followed to ensure that team members volunteer their intelligence, energy, engagement and commitment. I found reading the book an inspirational and rewarding experience, and recommend it with confidence and enthusiasm.”
Brand Pretorius, retired chief executive of McCarthy Limited
“Darn...so riveting! The awesome lady can write! What took her so long? We would as a country have been long out of this mess. I am convinced that had I read this book twenty years ago I would have been a better manager. If every child at school were to read this book it could become one of the building blocks that would make South Africa great! I have been truly touched...I am revived!”
Sipho Nkosi, retired CEO of Exxaro Resources