The Opportunity

The Bottom line is that better understood strategies result in better performing companies! Research conducted by Towers Watson and Gallup shows a well proven correlation* between increased understanding of the corporate strategy; effort and bottom line and EPS growth.

The Towers Watson 2011-2012 “Change and Communication ROI Study Report” shows that companies that have highly effective communications practices are 1.7 times more likely to outperform their peers financially.

A well understood strategy:

  • Focuses resources
  • Crystallises what is different
  • Aligns, engages and energizes employees
  • Creates a common purpose, that results in higher motivation levels and productivity. FOR FREE and sustainably.

*Towers Watson Global Workforce Study, 2012; Gallup Employee Engagement Study, 2013,
**Gallup Meta-Analyses 1997-2012)

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