The Bottom line is that better understood strategies result in better performing companies! Research conducted by Towers Watson and Gallup shows a well proven correlation* between increased understanding of the corporate strategy; effort and bottom line and EPS growth.
The Towers Watson 2011-2012 “Change and Communication ROI Study Report” shows that companies that have highly effective communications practices are 1.7 times more likely to outperform their peers financially.
A well understood strategy:
- Focuses resources
- Crystallises what is different
- Aligns, engages and energizes employees
- Creates a common purpose, that results in higher motivation levels and productivity. FOR FREE and sustainably.
*Towers Watson Global Workforce Study, 2012; Gallup Employee Engagement Study, 2013,
**Gallup Meta-Analyses 1997-2012)